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Submit ticketMulti-geography campaigns (15+ countries including CIS, Middle East, EU) across TV, Meta, Instagram, WhatsApp — with no unified performance view.
Brand managers relied on agency-provided reports with 2-week lag. Each geography had its own reporting format. No one could answer:
"Which campaigns are actually driving prescriptions vs. just impressions?"
Connected to BigQuery data warehouse — no data migration, permission layer intact
Built organizational ontology mapping campaigns, geographies, channels, and prescription outcomes
Ran correlation analysis across TV, Meta, Instagram, WhatsApp spend vs. actual prescription lift
Root cause analysis for underperforming campaigns with actionable recommendations per market
Brand managers now self-serve analysis in natural language — no analyst dependency
