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Submit ticketThe Problem
Multi-geography campaigns (15+ countries including CIS, Middle East, EU) across TV, Meta, Instagram, WhatsApp — with no unified performance view.
Brand managers relied on agency-provided reports with 2-week lag. Each geography had its own reporting format. No one could answer:
"Which campaigns are actually driving prescriptions vs. just impressions?"
The Scale
What Green Did & The Impact
What Green Did
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Connected to BigQuery data warehouse — no data migration, permission layer intact
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Built organizational ontology mapping campaigns, geographies, channels, and prescription outcomes
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Ran correlation analysis across TV, Meta, Instagram, WhatsApp spend vs. actual prescription lift
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Root cause analysis for underperforming campaigns with actionable recommendations per market
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Brand managers now self-serve analysis in natural language — no analyst dependency